IT Adoption in Spanish Small Companies

• Potential Business Lines: Explored emerging business opportunities in the IT sector within small Spanish companies. Identified key areas for growth and development based on technology adoption trends.
• Insights for Commercial Campaigns: Provided actionable insights for designing effective commercial campaigns tailored to the needs and preferences of Spanish small businesses.
• Recommendations centered on leveraging IT solutions for enhanced competitiveness

Office Accessories Company in México

• Define and enhance brand awareness with retailers and consumers in the Mexican market. Generate actionable insights for social media campaigns and in-store visibility.
• Utilized a combination of qualitative and quantitative research methods, including surveys, focus groups, and market analysis to gather comprehensive data on consumer preferences and market trends.
• Insights for Social Media Campaigns,  Identified key trends and consumer preferences to tailor social media campaigns effectively. Provided recommendations for engaging content and strategic online presence to drive brand visibility and consumer engagement.

Hispanic Non-Profit Organization in U.S.

• Focused on the Hispanic communities in California, Chicago, NY, AZ, and Texas, with a specific emphasis on the Mexican population.  Tailored strategies to resonate with cultural values and traditions.
• Strengthened cultural identity among the target audience by promoting authentic products and supporting community-specific initiatives. Emphasized the importance of maintaining a connection to heritage and traditions.
• Implemented promotional campaigns to raise awareness of the organization's offerings within the Hispanic communities. Leveraged cultural resonance to enhance product adoption and community engagement.